Extending product identification across the supply chain: Loftware welcomes BL.INK to the team

We’re thrilled to share some big news: BL.INK, a leading enterprise link management platform, is now part of the Loftware family!

This exciting acquisition brings together two powerful forces in product identification and digital consumer engagement, unlocking new ways for you to connect with consumers through smarter packaging. This isn’t just about growing our portfolio, it’s about growing the ways we can help you connect, engage, and thrive in an increasingly digital and data-driven world. This acquisition enables us to deliver an end-to-end product identification solution, helping brands move beyond static labels to real-time, digital engagement.

Unlocking new value for your business

So, what does this mean for your business? Think smarter packaging, stronger customer connections, and simpler digital interactions. With our combined expertise, customers will be able to power intelligent and more connected product and supply chain experiences, enabling them to:

• Ensure compliance with GS1 Digital Link and 2D barcode transition ahead of the GS1 Sunrise 2027 deadline.
• Enhance consumer engagement by dynamically updating product information, promotions, and sustainability data through connected packaging and digital experiences.
• Improve supply chain traceability with Digital Product Passports (DPPs) and real-time scanning analytics.
• Seamlessly and efficiently track performance and data unlocking new value for their business. 

“By combining our expertise helping brands communicate with consumers through connected packaging with Loftware's proven reputation in enabling authentic, compliant, and traceable products through a connected supply chain, we are poised to offer an end-to-end solution that empowers businesses to innovate, improve traceability and compliance, and engage consumers in more meaningful ways,” said Andy Meadows, Founder and Managing Director at BL.INK, in a recent press release.

By bringing BL.INK into the Loftware family, we’re expanding our product identification capabilities to include powerful link management tools like dynamic QR codes, no-code DPPs, and product microsites. This means brands can now create personalized experiences for consumers, while ensuring compliance, authenticity, and traceability across the entire supply chain.

“Link management, dynamic QR codes that don’t expire, and no-code DPPs is critical especially in industries where products, packaging, and digital content are increasingly interconnected. Adding BL.INK’s robust solutions to our portfolio enables us to support global brands in building seamless, trusted data-driven connections between people and information,” added Jim Bureau, Loftware President & CEO.

Powering the next generation of product identification

Together with BL.INK’s expertise, we’re taking connected packaging to the next level. Get ready to unlock more transparency and innovation across your business and supply chain. Learn more about this exciting news here.